Client requirement
Shramak required a Shopify-based platform to showcase and sell their handcrafted jewellery collection online. The brand needed an elegant, product-first store that conveyed the delicacy and craftsmanship of each piece while making it easy for customers to browse, personalise, and purchase — including a bundle discount feature that encourages customers to pick multiple pieces together.
Our strategy behind the Shramak handcrafted jewellery Shopify build
Kola Communications built a Shopify store for Shramak with a refined, jewellery-first aesthetic that let each handcrafted piece speak for itself. Product pages were designed with high-quality imagery and clean layouts to highlight the detail and craftsmanship of every item. The bundle discount feature — allowing customers to select any 3 pieces for 15% off or 5 pieces for 20% off — was integrated to increase average order value while giving customers a reason to explore more of the collection. The Kola team ensured the store felt as considered as the jewellery it sold.
Frequently asked questions
What does Shramak sell?
Shramak is an Indian handcrafted jewellery brand selling elegant earrings, studs, and delicate pieces designed for everyday wear and special occasions — all sourced and made in India.
Does Shramak offer any bundle discounts?
Yes, Shramak offers a mix-and-match bundle deal — select any 3 pieces for 15% off, or any 5 pieces for 20% off. Free shipping is also available on all prepaid orders.
What does it take to sell handcrafted jewellery online when every product photograph has to do the work of a physical display?
Handcrafted jewellery is tactile by nature — the weight of a stud, the finish on a pendant, the way a piece catches light are all things a customer would feel in a store but cannot touch online. The photography and layout of a jewellery store have to bridge that gap entirely. Kola Communications designed the Shramak store so that every product image is given space to be examined, not scrolled past — clean backgrounds, multiple angles, and a layout that slows the browsing experience down in the right way. The Kola team also made the bundle feature prominent, because for a handcrafted brand at this price point, encouraging customers to discover multiple pieces is both a commercial decision and a natural extension of how people actually shop for jewellery — rarely buying just one thing.